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What people are saying about door-to-door Marketing"We compete with the Comcasts and Verizons of the world, so we have to be very approachable. The direct sales force gets those hard-to-reach people that we probably wouldn't get over the phone" ---- RCN's Director of Sales & Marketing
"I think companies are looking for new distribution channels for their products. Door-To-Door selling has traditionally been undervalued by Wall Street, but many realize its strength. It's a niche market, but $28.7 billion in sales last year make it nothing to scoff at." ---- Direct Selling Association Spokesperson, Washington, D.C.-based trade group
"Dozens of companies, including AT & T Corp. and regional utilities, are unleashing armiesof door-to-door sales representatives to pitch services such as phones, cable television and natural gas. Comcast Corp. registered 40,000 customers last year with its door-to-door 'win back' campaign that involved wooing customers away from competition such as DirectTV" ---- The Wall Street Journal, April 30, 2003
"Others factors besides the do-not-call list have prompted companies to put sales staff back on the street. Unsolicited e-mail annoys most computer users, and improved spam-blockers make the tactic less effective. And it's hard to persuade customers to visit a company's Web site." ---- Associated Press, November 8, 2003
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